TONIC RESTAURANT / CHARLOTTESVILLE, VIRGINIA - 2020

Already in the local restaurant business, Tonic was a new branding concept for this client. A casual, modern Scandinavian “diner” serving all things pickled with fresh and exotic cocktails in a light-filled and uncluttered space was the vision. To that end, we employed a little addition by subtraction – clearing out the space and making a simple white shell that would bounce light and feel clean and bright. Because the front of house space was small at 750 SF the bar, service counters, POS and wait stations all had to be carefully planned and discretely accommodated.